MLM or Multi Level Marketing, on or off the Internet, is probably the business structure that offers the most opportunity for all involved. Everyone from the consumer to the business owner and builder can benefit greatly from this exciting business model. Choosing which MLM opportunity to take up as your own can be a daunting and sometimes harrowing task.

For every truly good MLM business opportunity, there are hundreds of fly-by-night, pre-launch, flavor-of-the-month, startups, all put together by people who have no intention of creating or contributing anything lasting to their enrollees or society. All of these “Hot Opportunities” and “Auto-Pilot” money-makers give good, solid, respectable MLM companies a bad name, and can make it very difficult for the sincere MLM’er to distinguish between the gold and the brass.

If you are currently contemplating becoming involved in an MLM opportunity, here are some things to keep in mind which may help to guide you in your selection:

1)A good MLM opportunity will have products that are unique enough to be able to receive patents. The products must serve multiple market categories, and must serve the masses, not just one strata of society.

2)The company must have a record of long term stability…no startups or “hot pre-launch” opportunities.

3)The company must provide a simple, effective marketing system…one that can be used by anyone and whose use anyone can duplicate. Failing that, it must at least lend itself to use by someone using such a system, and allow you to market it in that way.

4)The company must be led by successful business leaders, with a verifiable history of accomplishment and a vision for growth.

5)The company should be in a state of beginning to expand globally, using the Internet.

6)The compensation plan should maximize your income based on your efforts. It should pay out at least 50% of sales and should offer unlimited depth within the compensation plan, fast start bonuses, and other rewards and recognition.

MOST IMPORTANT HERE: you must be able to achieve $10,000 per month true residual income with less than 500 people in your organization.

7)The company should contribute something of value to society, and be conscious of conducting its business effectively while preserving the environment, making a positive impact on the world at large.

All of those things are simple prerequisites of Good Business.

On the Internet today, the great majority of companies you will run across are being run by people who are truly experts in one thing…the Internet. They have no true Business background.

We’ve all heard the saying, “The Internet changed everything”. Well, it didn’t. It only changed the environment. The activity itself is still Business, and these people know nothing, and care nothing, about creating a long-term, truly functional organization, designed to serve its customers, its distributors, its executives, and society itself. They do a complete disservice to the concept of MLM and network marketing and the entrepreneurs who participate in it.

In my MLM businesses, I often relate this concept to my enrollees/trainees in this manner:

Let’s say you are going to perform an activity within a certain environment. The activity will be reading a book, and let’s suppose that the environment will be your living room. You’ll naturally perform the activity in a manner allowed by the environment. You’ll probably sit in a comfortable chair with a cup of coffee or cold drink nearby.

If you want to perform that same activity in a different environment, say at a Metallica concert, you will perform it in a slightly different manner…perhaps using earplugs and a flashlight.

However, even though the environment is changed, and therefore you adjust some aspects of how you perform the activity, the activity itself remains the same.

You still need to know how to read.

Business is still business. Plan long-term, solidly, with one eye on the past and one on the future. Don’t be misled by fads, fashions, or hype. Choose you MLM opportunity using the guidelines of time-tested business principles and you won’t go wrong.

If you are looking to a new mlm opportunity to help you achieve the financial freedom you desire it is time to wake up from this slumber. Get ready for a rude awakening and one BIG slap across the face!

Before I go on, I need to tell you that I am not some MLM “hater” or a person who despises the very industry itself. I am not here to just spout off at the mouth about the horrors of MLM and then leave. I am a network marketer myself, but years in the MLM trenches have taught me a few things about this industry and it has changed. Your best bet now is to stay as far away from it as possible.

The Death of MLM

“Internet Killed the MLM Star…” – only this time it is for real. As recently as just 5 years ago the idea of spending 3-5 years working hard and building a residual income through a new MLM opportunity was alive and well, but today it is all but dead. No one is going to be able to breathe the life back into it unless they can somehow do away with the Internet itself! So in a matter of speaking, “it ain’t gonna happen!.” Lets look at what is going on…

Your Grandma Started An MLM Company?

Thanks to the Internet anyone can now start a new MLM company anytime they wish, and that is exactly what is happening. Every 9 months or so a new mlm opportunity appears on the scene and the result is pure insanity. Because there are a finite number of bodies out there to help this new mlm opportunity grow, they have to find ways to literally “rip” distributors out of another company just to start their own.

The MLM Junkie Re-Born

Everyone jumps at this new mlm opportunity as if it will be the answer to their prayers. They want to be at the top of a new company for once so they all scramble like lemmings to get the best spot, destroying the previous MLM company from the bottom up. If they don’t get the position they want this time they don’t have to worry because another new mlm opportunity will launch soon and they can do it all over again.

We used to have a special name for the network marketer who jumps into a new company every 6-9 months or so. We called them MLM Junkies. The problem is that today, this is considered normal behavior and just part of the industry. Chances are if you join a new mlm opportunity, which has been forged in this new MLM economy, you will evolve into a junkie too. You won’t have a choice.

This is not just a current trend, it is the way the MLM game is being played today. There is no way to escape it. It is not going to change. In this environment, MLM companies are bringing lawsuits against each other and even their own distributors! It is getting real ugly.

Solution

If you want to build a new business from the ground up every 6-9 months, then MLM is definitely for you! But, if you would rather build a business once, and live off of the residual income for years afterwards, which was the original promise of MLM just a few short years ago, You have to understand that times have changed, and that a new mlm business opportunity will not help you achieve that today.

You need to be looking for a “top tier” business model specifically created to combat this MLM mess. Look for a model designed to help you generate a large amount of “immediate income” up front, via direct sales (get paid today), while providing you the tools necessary to leverage this into a solid residual income down the road.

Are you a housewife who is trying to earn some extra income for you household?

Are you a college student who is trying to earn some extra income so that you can pay your college fees?

Or do you hate your job and want to quit?

It doesn’t matter whether you are a housewife, a college student or a job hater, the fact is you can earn more money working from home, if you are willing to educate yourself. Of course, you need to work and smart too.

One good way to earn a decent income from home is through online MLM. Since you are reading this article, I am assuming that you have questions regarding online MLM. Therefore, let us go through 5 faq about online MLM in this article.

1) How can I be successful in Online MLM?

That is a good question. Everyone wants to succeed. But there is something I need to point out. Online MLM is a business. Like all business, I cannot guarantee that you will succeed. Your success depends on several factors like whether you have chosen the correct company, how much experience you have, how hard you work and of course the strategy that you are using.

Let us talk about the strategy. Generally, there are two different strategies in MLM., the old method and the new method.

2) What is the old method?

The old method is simply the method that has been used by many networkers (networkers refer to people who are involve in MLM) in the past. Traditionally, a typical networker will try to approach his family, relatives, friends and acquaintance. These people are typically called the warm market (generally refer to people you know personally).

After exhausting the warm market, they will start to look for other people. One way to do that is to buy leads. This is called the cold market.

3) Tell me more about the old method

There is a problem with the old method. To be successful in MLM, duplication is a very important factor. Duplication means you can easily use the same method that your sponsor has used to recruit people. It also means you can easily teach the same method to your downline and they will be able to use the method easily.

The problem with the old method is that it is not easily duplicable. Sure, there are people who became very successful by using the old method. These top producers are usually great sellers who enjoy talking to people and are not afraid of rejection. However, most people hate selling. They do not like to approach people to talk about MLM opportunities.

4) What is the new method?

The new method involves leveraging the internet. It is really simple to set up. Firstly, you need to create a webpage with an opt in form to collect the information of your visitors. Most of the time, you will only need their email address.

After creating your webpage with an opt in form, all you need to do is to drive targeted traffic to your site. There are many ways to drive targeted traffic to your site which is out of scope in this article. Normally, the traffic you received is targeted, you will have an opt in rate of around 10% (I am being conservative here. Your conversion rate will depend on several factors).

The next step to be done is to follow up with your subscribers through email. You can follow up with them as many times as you want as long as they are still in your list. Of course, try not to overdo it.

5) What are the advantages of new method?

With the internet, you are no longer limited by geographical location. The world is now your playground.

You can easily get targeted prospect with the new method. With the old method, the people that you approach are not necessary interested in MLM or any other business opportunities. Obviously, it is easier to convert targeted prospect, who are already interested in work from home MLM opportunities.

The next advantage is that you can easily automate the process of follow up as well as getting traffic.

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The Internet has changed the way that MLM business is being conducted. Nowadays, it is very possible for anyone to become successful in the MLM business working from home. In fact, in order any networker to be more successful, he/she should made full use of the leverage that the internet provides.

Of course, the question that has to be answered is “How can someone be successful in an MLM business simply by working from home?” To answer this question, we have to compare the both the old and new method of conducting an MLM business.

The old method involves prospecting your friends, relatives, family and acquaintances; as well as cold calling any leads that you may have purchased. While there are people who became successful through this method, the old method is simply not for everyone. Let us face the fact. Most people do not like to sell. And even more people are not good sellers.

The new method is through using the internet. Why is it easier to succeed using the internet? There are several reasons:

1)You can easily target those who are interested

If you use any keyword tools(Wordtracker, Google Keyword Tools) to conduct your research, you will realize that a lot of people are searching for business opportunities using the internet. Knowing this fact, you can easily position yourself in front of them.

2)Converting those who are already interested is much easier

In the old method, you may try to talk to your friends. However, there is high probability that either your friend is not interested or that he has not heard of MLM before. Well, I have experienced that. However, with the help of the internet, you are actually targeting those who are interested. It is definitely easily to convert those who are already interested than those who are not.

3)You can make use of email marketing.

With the internet, you can easily capture the email address of your prospect. This is a very effective method because when you have your prospect’s email address, you can follow up with them again and again as long as they stay on your list. This gives you the time to build credibility as well as trust. You will also have the opportunity to educate them about your business. Overtime, you chances of recruiting them as your downline increase tremendously.

4)You can reach a lot more people

Twenty years ago, if someone just started an MLM business in USA, he is unlikely to target people from Asian countries. With the internet, you can easily advertise your business to the world within a few seconds.

If you want to be more successful in an MLM business, you will need to take advantage of the leverage that the internet provides. It is now possible to succeed in work from home MLM opportunities.